is to further develop the unique brand of Russia’s oldest university and to effectively manage SPbU’s extensive system of communication channels. Today we have a main portal with an audience of 3 million visitors, surpassing many major media outlets, more than 150 websites in the University’s domain zone, an ecosystem of six official social media accounts, a popular science magazine and more.

Our areas of expertise

Official channels

Marketing and Media

At the end of 2023, we launched a popular science podcast where the University’s scientists share the results of their research and developments.

What does Aristotle have to do with neural networks? How long do tardigrades live, and what’s the secret to their incredible survival skills? What were dinosaurs afraid of? How do you find gold in Nigeria? What discovery won the 2023 Nobel Prize in Chemistry? And what does it all have to do with Korablestroitelei Street in St Petersburg? Find the answers to these and many other questions in the podcast 'Heinrich Terahertz'.

'Heinrich Hertz' was the text of the very first radiogram received in 1895 by the famous university alumnus Aleksandr Popov. This first signal on radio frequencies was transmitted between the buildings of St. Petersburg State University.

'Heinrich Terahertz' Podcast

'St. Petersburg State University' is our popular science magazine. In an accessible format, it covers the achievements of our researchers in basic and applied research, the work of SPbU experts, new educational programmes, unique equipment, modern laboratories and resource centres, books, textbooks and, of course, the most important asset of the University — people: scientists and researchers, staff and teachers, alumni and students.

You can pick up a physical copy near room 2035 in the main hallway of the Twelve Collegia building (7−9-11 Universitetskaya Embankment).

'St. Petersburg State University' Popular Science Magazine

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